Masters in Marketing programmes

EDHEC’s Master in Marketing programme is ranked in the top 10 worldwide (QS 2024), offering you an outstanding marketing education and ensuring you to stand out in a competitive global market. You will also gain practical skills and the knowledge to tackle marketing challenges.

Learn from top marketing professionals. You will be inspired and guided by experts and lecturers with wide-ranging academic knowledge and real-world experience. These professionals draw on theory, case studies, and insights from EDHEC’s world-renowned research centres, bringing the latest research into the classroom.

The programme includes a 4-6-month internship that will provide you with hands-on experience, develop your professional network and open-up employment opportunities on completing your programme. This allows you to stand out in the job market upon successful completion of the programme. Take your career to the next level!

The Master in Marketing programmes have been carefully designed to offer a combination of foundational courses, core modules, and electives based on your individual career goals. Through group projects and oral presentations, you will gain a deeper understanding of contemporary marketing practices. The flexibility ensures you can shape your path in areas such as luxury, fashion, or digital marketing.

Enrolling in a Master in Marketing programme will enable you to build strong, life-long relationships with 60,000 alumni in 140 countries—many of whom hold marketing leadership roles at some of the world’s biggest brands.

Our dedicated team of International Recruitment Managers are here to help you in your application process for a Master in Marketing and check your eligibility for your preferred programme and help identify which scholarship you might be eligible for.

Lead marketing teams, along with strategic marketing planning, activation, and measurement for success

Plan, analyse, and optimise omni-channel marketing that spans today’s digital channels

Leverage marketing performance data across all channels and tactics to ensure positive ROI

Take ownership of ensuring a brand is defined and represented in the market according to the vision of the company and the company’s values

Delve into cross-platform, cross-channel marketing activity to understand the extract data patterns used to influence strategy

Become the marketing expert that understands customer relationships, customer journeys, and what drive behaviours

Contribute to the design, development, and launch of new products and/or product enhancements

Manage how a brand communicates with the world across all channels and tactics to ensure clarity, inspiration, and on-brand messaging.

Marketing is at the heart of strategic decision-making in all economic sectors, for example, the development of a new product or service and measuring the results. It is the guarantor of a brand and plays a key role in the performance of a company. With the advent of the internet and social networks, marketing has become largely digital, though marketing campaigns can still combine on and offline activities. As a marketer, you will be at the heart of decision-making and customer satisfaction. Marketing is also employed in non-commercial situations, such as the political arena and by non-governmental organisations. 

Nowdays, a Master’s in Marketing is essential for advancing your career in the fast-paced marketing industry. It allows students to develop a deep understanding of consumer trends, digital marketing, and brand management, all of which are crucial in making strategic business decisions. The programme’s overall aims focus on preparing you for these strategic roles through advanced teaching methods and a forward-thinking curriculum.

Yes, a Master’s in Marketing is incredibly useful, especially in today's big data-driven world. It equips you with advanced skills in social media marketing, public relations, data analytics, and consumer behaviour, all of which are highly sought after by employers in various industries. Furthermore, sometimes it allows students to work on group projects and gain hands-on experience through a live project module.

A Master’s degree in Marketing can be challenging, but it’s manageable for students who have a passion for the subject. The programme involves mastering both creative and analytical skills, such as understanding consumer behaviour and interpreting marketing data. It requires dedication, but the reward is a versatile skill set. Students will also gain practical skills through professional qualification modules and case studies that help apply your knowledge.

EDHEC offers specialised tracks across two Marketing Master's programmes, enabling students to tailor their studies to align with their career goals. In the MSc in Marketing Management, students can choose from two in-depth specialisations: Luxury & Fashion and Entertainment & Services. These tracks focus on unique industry needs, equipping students with targeted knowledge and skills to excel in these fields. For those drawn to data-driven marketing, the MSc in Marketing Analytics offers an exclusive focus on analytical methods and big data applications, preparing students for strategic roles in data-centric marketing functions.