Marketing

PROFESSORS

Our Professors publish in a wide variety of academic journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR, applied to various BtoB and BtoC business sectors.

TEACHING

The Marketing Department's mission is to train all EDHEC students in the fundamentals of marketing management. Students can choose to deepen their skills through a wide range of courses highlighting the latest marketing practices within companies as well as the latest academic research.

Our 'learning by doing' approach to teaching includes collaborative projects with companies and case studies from a variety of industries. Our students are trained in the use of the latest analytical and technological tools, so that they can be directly operational in companies

RESEARCH

Researchers in the department publish in top international journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Ethics etc. and are quoted in the international press such as the Financial Times or The Economist. They are on the scientific committee of marketing conferences and on the editorial boards of academic journals such as the Journal of Service Research.

The department's research uses a variety of methodologies, from exploratory qualitative and ethnographic studies, to quantitative methods, data mining and textual analysis, modelling and experimental designs. The Sigma Lab, a research lab with state-of-the-art equipment, is available to the department's faculty.

Our researchers have a wide range of interests, such as consumer behaviour, digital marketing or CSR, applied to a variety of business sectors in B2B and B2C. Our faculty has gained international recognition in the following areas: service, sales and experience management; food marketing; health marketing; sustainable marketing; luxury.