Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

04.11.2024 - Article in a peer reviewed journal

Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research

Ruud Wetzels, Martin Wetzels, Jos Lemmink, Grewal Dhruv, Volker Kuppelwieser

Journal of Services Marketing, Volume 38, November 2024, Pages 1117 - 1131

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22.10.2024 - EDHEC publication

(Newsletter Vox #10) New Generations: Old Questions?

Manuelle Malot, Fabian Bernhard, Laura Lacombe, Hua Ariel Li, Geneviève Houriet Segard, Sabine Ruaud, Michael Antioco

EDHEC VOX, October 2024

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21.10.2024 - EDHEC publication

Meet Michael Antioco, a Dean of Faculty & Research who thrives on learning and nurturing talent

Michael Antioco

EDHEC VOX, October 2024

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16.10.2024 - Article in a non peer reviewed journal

Le Luxe et les JO de Paris 2024 : les Codes s'alignent-ils ?

Michael Antioco

Survey Magazine, Volume 2, October 2024

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01.10.2024 - Article in a peer reviewed journal

Dynamic capabilities measurement safari: A roadmap

Hua Ariel Li, Olga Bruyaka, Christiane Prange

International Journal of Management Reviews, Volume 26, October 2024, Pages 495 - 517

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